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5 Keys to an Effective Social Media Campaign

Social media marketing success takes time, effort, and commitment; especially when a direct and immediate benefit is not seen. Regularly posting quality content that adds value, participating regularly, and engaging your network will pay off in terms of raising brand awareness, enhancing public relations, and building company advocates; sales and leads will come as well. […]

5 Non-Profit Social Media Success Stories

Social media is quickly becoming one of the most important and effective avenues for non-profit organizations. Whether they’re raising awareness about a vital issue, soliciting donations from individuals, or recruiting volunteers for an upcoming event, non-profits are increasingly turning to online social networks to get the job done. According to recent market research, the amount of […]