In the past, organizations have tried to control how employees post in social media. Fearing what employees could say, these organizations would hamper their best advocates when they could use the medium to promote the mission and goals. There is always risk for a nonprofit organization to unleash their employees to become advocates, but the […]
Social media has become the preferred way for customers to connect with businesses big and small. Did you know you can also use social media as a source of leads for your business? Here is 5 Step Plan For Driving Leads From Social Media. 1. CHOOSE THE RIGHT CHANNELS The right social platform for your […]
Your donors consume multiple channels of information: direct mail, commercials, website, blog, email, events, and social media. Be consistent with your messaging and voice across these channels. Be creative and have fun in social media, but make sure you don’t throw off your donors by presenting a completely different image of your organization in social […]
