Be Consistent With Your Voice

Your donors consume multiple channels of information: direct mail, commercials, website, blog, email, events, and social media. Be consistent with your messaging and voice across these channels. Be creative and have fun in social media, but make sure you don’t throw off your donors by presenting a completely different image of your organization in social media.

How do you create a consistent voice? Examine who you have posting in your social media account. If you’re using multiple people to manage social media, you often will find your voice from post to post sounds different. We recommend creating a consistent social media team that develops a single voice that all community managers adhere to. Regularly test by comparing different social media posts to ensure a consistent voice.

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