Facebook continues to make changes in how posts from Pages show in someone’s feed and this January Facebook will begin limiting the number of promotional posts people see. This won’t reduce (and according to Facebook, it won’t increase) ads shown in the feed, it will limit what Facebook deems as overly promotional organic posts. “The […]
Engaging with customers in social media is not enough to achieve great results. We recommend following a well defined and executed social media engagement process to properly take advantage of social media. This engagement process should be part of any social media strategy and will help you find the results you desire from social media. This 5 […]
What are your biggest marketing campaigns this year? What is the social layer for the campaign? The social what? The social layer. What is the tactical plan for implementing your marketing campaign in social media? Do you have a specific hashtag campaign? YouTube videos? Microsite? Influencer outreach campaign? Blood Water Mission does this very effectively integrating offline […]
Everywhere you turn these days you run into a social media guru. Each one tells you to ramp up your social media activity. You are encouraged to share tons of valuable information via social media channels, and it doesn’t take long before you find yourself struggling for interesting material to tweet, post or share. Here […]
Internet memes have taken the web by storm. You can find countless memes spreading virally from one website to another. Originally, the term meme was conceived in 1976 by Richard Dawkins, an evolutionary biologist and ethologist. In normal usage, it refers to any idea, behavior, or style that circulates from person to person in a […]
Social media marketing success takes time, effort, and commitment; especially when a direct and immediate benefit is not seen. Regularly posting quality content that adds value, participating regularly, and engaging your network will pay off in terms of raising brand awareness, enhancing public relations, and building company advocates; sales and leads will come as well. […]
In the past, organizations have tried to control how employees post in social media. Fearing what employees could say, these organizations would hamper their best advocates when they could use the medium to promote the mission and goals. There is always risk for a nonprofit organization to unleash their employees to become advocates, but the […]
Social media has become the preferred way for customers to connect with businesses big and small. Did you know you can also use social media as a source of leads for your business? Here is 5 Step Plan For Driving Leads From Social Media. 1. CHOOSE THE RIGHT CHANNELS The right social platform for your […]
Your donors consume multiple channels of information: direct mail, commercials, website, blog, email, events, and social media. Be consistent with your messaging and voice across these channels. Be creative and have fun in social media, but make sure you don’t throw off your donors by presenting a completely different image of your organization in social […]
When it comes to promoting your products and services, there is no question that attaining the backing of social media influencers is an enormous advantage. With the rate at which social media has grown, neglecting to promote yourself on these networks would be a sure mistake. Many people who have never used social media as […]
